What is the most common piece of advice given to an aspiring wedding photographer? Second-shoot with an experienced photographer. Does it work? Before we get into that, let’s touch on why this piece of advice makes a lot sense.
- Wedding photography involves not only photographic ability, but skill over a range of business and wedding day challenges. Learning the flow of the wedding day, for instance, while not having the pressure of delivering the primary set of photos helps.
- Hands-on experience while observing an experienced photographer can go a long way in furthering your skill set. In a healthy primary-second relationship, the primary may even take steps to advise and mentor his second. That’s really helpful, though it doesn’t always happen.
- The second photographer can focus on building his portfolio and skills while not having to worry about the business end: no contract to sign with the client; no negotiations over price to conduct; no thorny email interactions when the client wants to adjust some contract detail; no albums to design, proof with the client and deliver; no ruffled feathers to smooth when the client expresses displeasure with photos, etc.
- Second-shooting also helps the second photographer to network with other photographers, and as her career moves along, she will have a list of potential business partners to whom she can refer work, who may refer work to her, or who can team up with her down the line.
- Finally, second-shooting enables the second photographer to build his portfolio. Yes, he’ll have to turn his images over to the primary, but in most cases he’ll be able to retain some rights so that he can feature photos he took on his website and hopefully attract clients.
These are all very good things, and in between the lines, you might also sense that for someone just getting started with wedding photography, it is easier to second-shoot for a while than to get business and provide quality product to your clients as an inexperienced primary. Is this true? As it turns out, not really, and there are other problems with the second-shooter route.
First, getting a job as a second-shooter isn’t easy. Not at all. For a variety of reasons, many primary photographers will not be very keen on hiring you as their second.
- It turns out primary shooters want experienced second-shooters. In many cases, they want photographers with primary photographer experience. Why? It’s their reputation on the line. Why would they want to risk their reputation and brand by taking a chance on you? If you’re just getting started, you’re out.
- Somewhat related to the desire for experienced second-shooters, primary shooters are more likely to already have a list of second-shooters they know and use on a regular or as-needed basis. If you’re not already on that list, you’re out again.
- Other primary shooters prefer to shoot solo. They pretty much view a second-shooter as a detriment rather than a help. Unless you’re really good, they’re not looking forward to having to process another 1,000-2,000 photos. Even if you’re good, your style (more on this below) may not match theirs, so they may find they can’t really use many of your photos; if they did, they’d be delivering a disjointed product. As they say, three strikes and you are…
Add all that up, and if you’re cold-calling or emailing photographers in your area trying to find second-shooting opportunities, you’re likely to find more brick walls than open doors.
Are there more gotchas with second-shooting? Unfortunately, yes.
- Personal relationships between the wedding photographer and his/her clients are crucial during a wedding day. While the primary has met with the client(s), gotten to know them, learned about their expectations, and probably even shot an engagement session with them, as a second-shooter, you’re walking in cold. If you’re just hanging in the corners and shooting candids, that may work out okay. But if you have to interact with the client(s) to execute formal shots, walking in cold may leave you out in the cold.
- As a second shooter, you will likely have limited access to the bride during the wedding day, primarily during the pre-wedding prep hours. The primary will be shooting all those getting ready shots brides love to see in portfolios, and you’ll probably be somewhere else, maybe shooting the groom prep – important stuff, but not the main act in many cases.
- Then there’s the style, “who am I shooting for” question. As a second shooter, your goal should be first and foremost to support your primary photographer, to make him succeed by supplying photos he can use and sell to his client(s). That means in some cases you may be altering or bypassing your own personal style (e.g., natural light vs. strobist shooting, informal candid vs. formal posed portraits, etc.) to make sure your shots fit within the primary’s requirements for final delivery. This creates a tension between what you want out of the shoot, namely, to build your portfolio, and doing what’s best for the primary. If your styles and approach match, that’s great. If you differ a little, or if your experience prevents you from doing everything the way she would want it accomplished, you will struggle.
- When it comes to getting paid, the second-shooter shouldn’t expect much of an income. In many cases, you’ll be lucky to make enough to cover your gasoline. That’s okay for a season if you’re getting valuable experience and a portfolio out of it, but in general, not a sustainable business model.
Reading all that, should you be a second-shooter, or not? Every situation is different, and you may find some of the roadblocks I list above don’t apply to you. If so, great! Others may find that a combination of second-shooting and primary shooting of low budget weddings may help you pay your dues as you build your business. And others still may choose to just go for primary jobs and forget the second-shooting thing.
Whatever route you opt to take, just know the second-shooting advice you often read comes with a host of often unstated caveats. There are pluses and minuses, and you’ll have to weigh them for yourself.